"I Used to be Normal" came into being after Melbourne-based director Jessica Leski accidentally fell in love with One Direction, and shortly after that, discovered the band's passionate fangirl community and wanted to find out more about these amazing women and girls.
She brought on board producer Rita Walsh, who, having danced to The Backstreet Boys at her High School presentation night, understood the need to investigate how important pop music can be for adolescents.
Writer/director Jessica Leski completed her Bachelor of Film and Television at the Victorian College of the Arts in 2006. Her first full-length documentary, The Ball was nominated for a 2012 AACTA award for Best Documentary Under One Hour. The Ball first aired on ABC TV Australia in November 2010 and has now sold to numerous territories and screened at many festivals - including Chicago International Film Festival where it won a Hugo Television Award. Her short films Kindling, In The Shadows, and Songs for Running Away have screened at festivals internationally and she has won major awards at a number of Australian film festivals. Australian festival screenings include Sydney Film Festival, Perth Revelation and Flickerfest. Jessica has been developing her visual storytelling style by directing short films and documentaries for corporate clients including Australia Post, Yooralla, Panoramic Resources and The Design Files. She lectures and tutors in Writing for Screen at the School of Culture and Communication at the University of Melbourne.
Rita Walsh is a Melbourne-based producer. She recently worked as Associate Producer and Post Production Supervisor on Kitty Green’s Sundance and Berlinale-selected documentary Casting JonBenet which premiered on Netflix in April 2017. Other credits include co-producing Lally Katz’s Stories I Want To Tell You In Person for ABC TV and Matchbox Pictures/NBCU, producing a chapter of Tim Winton’s The Turning, and production roles on Snowtown, Partisan, Bright Star, Lake Mungo, Kath and Kim and Mary and Max. She has also produced a number of award-winning short films, including the Berlinale-award winner and double AACTA nominee BINO (directed by Billie Pleffer). Shorts produced by Rita have screened at Sydney, MIFF, Palm Springs, Rhode Island, and London film festivals, amongst others and also found success at the AWG and DGA awards in Australia. Rita joined Causeway Films in 2016 to assist with the continued development of their slate.